6 Tips to Grow Your Online Business
1. Harness Intent SEO
For example, if someone was to search “daffodil facts”, then it is unlikely that they are searching for a place to purchase daffodils, as opposed to someone who would search “places to buy daffodils”. The difference between- these two searches is crucial, as it allows the search engine to direct the customer to the correct landing page, ideally on your website or social media. Once they have reached your landing pages, you then have the ability to use conversion-focused content to drive a sale from this customer and boost your revenue.
2. Ensure You are Mobile Friendly
Today, most people own a mobile phone and, thanks to the advancements in technology over recent years, this mobile phone will more than likely be able to access the internet to the same capacity as a home-based computer. Therefore, more and more consumers are using their phone to browse marketplaces, which is why it is crucial to ensure that your website is mobile friendly. There are many website hosting platforms available that will have this function built into their offering, so make sure that you fully research whatever tool you are using or plan to use for your business to ensure you are getting the most out of it. Alternatively, talk to someone who is knowledgeable in this area and ask for their assistance, as tackling it on your own without fully understanding it could be detrimental to your brand.
3. Build a Social Media Profile
4. Understand Your Target Audience
If this is not something that you have already put time into when you started your business, then it needs to be something you prioritize now. Understanding your target audience is crucial when it comes to growing your business, as it allows you to focus your marketing into areas where' it will make the most difference, as well as giving your more chances of converting clicks on your site into customer purchases. If you are unsure on how to get started with this point, then start by asking yourself these questions: Who would buy your product? How old are they likely to be? What problem does your product solve? Who is most likely to encounter this problem? The answers to these questions will begin to narrow down the potential audience demographic, allowing you to utilize other techniques to narrow it further later down the line.
5. Run Promotions
6. Make a Plan
Perhaps the most crucial point on this list is our final one: the actual plan. Again, this should ideally be done before you ever open your doors to your customers, but it is never too late to get started on it. Planning is important for any business, regardless of your size, what your product is, or how many sales you have made overall. It allows you to understand exactly where' you are going, how long you have to get there, and what potential barriers you may face along the way.
Overall, it gives you a greater chance of success, and those who do not plan are only handicapping themselves by essentially going into the business blind. So, take the time to ask yourself where' you want to go, when you want to get there, what you will do if you don’t get there, and what techniques and skills you need to utilize in order to achieve your goals. Understanding these points and setting actionable targets could be the difference between- your business thriving and your business failing.