15 Best Product Photography Ideas and Inspiration in 2021
Get to know about the best product photography ideas and inspiration that are trending in 2021 here and ace that photography session by making the product stand out at its best.
Although most photographers are aware of basic photography and how to take good product photos, such as using a tripod, setting up the camera, using a solid background preferably white, however, to take a good picture you need a good setting and an innovative idea to make these tools come into use.
- 1. Go back to the 60’s neon night vibes
- 2. Having a geometrical background
- 3. Creative hanging of products
- 4. Casting the right model
- 5. Try Out Different Angles
- 6. Work With Macro Shots
- 7. Consistency With Monochromacy
- 8. Weird Is Good
- 9. Lighting- Get It Right
- 10. Mysticality is the new way to go
- 11. Photo Editing and Manipulation
- 12. Pay attention to your background
- 13. Use a unique Background
- 14. Change up the product stands
- 15. Use Reflections to your advantage
1. Go back to the 60’s neon night vibes
Yes! That is absolutely correct. The more aesthetic vibe your product will give out the more attention it will grab from your customers. In 2021, this will make a statement to your product. Can you imagine the hype already?
2. Having a geometrical background
Geometrical shapes add perspective to your images product photography by creating a depthness and character to the photo. This type of background works best with home decor products, also products like mugs, accessories, phone cases etc.
3. Creative hanging of products
Whilst taking photos of products suspended from air is not something that is brand new, but this technique does the job perfectly. It is one of the oldest tricks in the book and very effective in letting the viewers see the product better. However, hanging the items in a creative and artistic manner is absolutely something you should try out. You can stick to a theme with contextual background and props to make the image come off as funny, elegant or even morbid, whatever vibe you’re going with, though be sure to have plenty of lighting.
4. Casting the right model
Model casting for showcasing your product is probably one of the most important and difficult parts of product photography. It is vital to remember that not only the model has to be good at what they do but the way of taking the pictures has to be immaculate as well.
If the models you hire are professional and know what they’re doing, chances are they will have already gotten a good idea of how they will work the product. Don’t hesitate to instruct their poses as the ones you want but also make sure to adjust your photography style to their angles and personality. And it goes without saying how significant the background is to the image and the product itself, hence, keep in mind to choose the appropriate setting for the shoot.
5. Try Out Different Angles
In most product advertisements, you will notice that the object is directly at the viewer’s eye level. This is likely done to bring the main focus of the viewer to the object which is more than understandable, however, nowadays people are more and more leaning towards alternative style in product photos. Take your pictures with odd angles, keeping the product as the subject but making the overall image standout at the same time.
6. Work With Macro Shots
Macro Shots are an amazing choice for magazine shots, editorials or an attention-grabbing poster used for promoting the picture. It’s great to show the smallest details and nuances of your image subject which make it all the more attractive. Again, the lighting’s importance for macro shots cannot be said enough times, make sure that you get the tiniest corners with your light setting.
7. Consistency With Monochromacy
We’ve come a long way from the era when adverts and photos were best received when it had splashes of every single colour one could think. Nowadays, a picture like that, while nostalgic, would be considered as gaudy or even tacky to some. Going back to the first point about aesthetics, people love simplistic and monochromatic tones and themes in pictures. Use bold colours that are seemingly contrasting but go well with each other and choose the combinations depending on the target audience of the product.
8. Weird Is Good
It may seem unlikely but unusual photos are actually really on trend with people, especially the youth nowadays. Make it seem unexpected, spontaneous and random to appeal to the viewers. Like, if you’re selling a mug, post an advert with the mug on a water body surrounded by water. Why is a mug in the middle of the ocean? What is the context? Does it have a deeper meaning? So many questions, will it get answers? Probably not but that is exactly the power of guessing and it will benefit your reach greatly. This particular tric, however, would require quite some work- like editors, special set and costumes, but the overall result does seem worth it.
9. Lighting- Get It Right
10. Mysticality is the new way to go
Not quite the same as the hanging one, but it does fall in the same category. This is entirely up to the magic of photo editing which will make your product look like it’s levitating. Levitating imagery usually works best with jewellery, accessories, beauty and art items, and gadgets because they are compact looking and small on the screen. This is an important point to remember because oftentimes, you will find that large products like clothes and dresses just look awkward or even downright creepy when you see it in a levitating form with no one holding it or wearing it.
11. Photo Editing and Manipulation
As mentioned before, editing is extremely crucial to the post production process of photography. If you aren’t well versed in it, you will probably need to hire a professional designer or editor to do the work for you. However, learning Photoshop and Illustrators yourself is the best way to approach this aspect as it is not only cost effective but you are also able to edit the image the way you want, not to mention, the new skills that you will be learning as well.
12. Pay attention to your background
While, yes, you are required to make the product itself the subject of the video, sometimes a contextual background can be as equally as important. A product in a setting that has no relevance to it and is not specifically shot in the artistic direction will look out of place and could be off-putting to viewers. Spend some time in your background shots and set them up in a way where' they are in focus as much as the product is.
13. Use a unique Background
Corroborating with the previous tip and the 8th point, a unique and interesting background stands out more than the rest. Instead of the usual solid coloured backdrop, use props and other extra accessories to elevate the quality and desirability of the product.
14. Change up the product stands
This might seem trivial but this is one of the many details that makes a picture, and hence the product reinforces positive opinions from viewers and customers. Instead of opting for the fance stands and long tools, go with unexpected objects to use as a stand, like a weirdly angled wooden crate or a stack of broken porcelain dolls. Make it as different as you can because, as it has been said before, different is good.
15. Use Reflections to your advantage
Apparently, shiny never went out of trend. If you’re unable to manage a special prop or background, you can always opt to use reflective surfaces to keep your products on to add depth and feel to your otherwise boring product image. Place the object on a shiny marble table or even on a shallow depth of water.
Try your best to make your pictures look as natural as possible and avoid superficiality at all costs. Go wild and all out with your creativity- portray a story or character with your images. Don;t ho;d back with your ideas thinking it’s too outlandish, if you have an idea, go ahead try it, in this case the world truly is your oyster.
Don’t be disheartened if you don’t get it right the first time. Photography takes practice and patience to perfect the techniques and tricks that are used. Hopefully the tips above have helped you in knowing and understanding the new trends in photography and how one would go about approaching this hobby or profession, especially someone new to this world of photography.