Marketing is an important part of any business. Without marketing, there are no sales, so these two segments go hand in hand. If you have your own business, you have probably realized the importance of quality marketing activities. 

However, the fact is that sometimes it is not very easy to attract and retain customers. You might say: but the competition in my industry is fierce! We have no doubt that it is, but that does not mean that your business has to suffer. With a good marketing strategy, you will find your place under the sky, and sales will come as a logical consequence. Here are some suggestions of marketing strategies you can apply to your business and more information on how they can help you to attract and retain new customers.

A recommendation is always the best marketing strategy

Although a recommendation is not a real marketing strategy, it has tremendous value for every business and deserves to be in the first place. You may have thought that a recommendation is not THAT important because it has been around for a very long time, but the truth is quite the opposite. Why? Because we live in a crazy time where' technology rules and we are attacked by several million pieces of information every day. 

We see so many different ads for the same type of product and service on social media, making it increasingly difficult for us to make choices. Well, here the recommendation comes into play! When we hear that someone close to us we trust has words of praise for a product or service, most people decide to try the same. It is simply easier to believe the word of someone we know than someone online who glorifies their services. And this is completely understandable because we are less likely to have a bad experience if we go this way.

However, if you want this marketing strategy to work for you, it is essential that you ensure the quality of your services and products is at a high level. If you want people to like what you do, it is important to make people feel good and want to come back to you and experience the same positive thing again. If you succeed to achieve this you can be sure that your customers will talk about your phenomenal offer to people close to them and that they will attract many more new customers.

Optimal SEO is always a good way to go

When you search for something on search engines like Google or Mozilla, every time you click ‘enter’ you get a certain set of results. What we all know is that we rarely go to the second page and mostly choose to check out the web pages from the first page, and if we don’t find anything relevant there, only then we choose to move on to the next one. 

That’s why all business people want their website to appear on the first page in order to attract as many visitors as possible. In other words: increase the probability of conversion and, therefore, profit. If this is your goal, SEO optimization is a great marketing strategy that almost always brings the desired results. This means that you will include keywords in your content that will target specific groups of people, which will allow your website to be among the top search results. If you think that this is expensive and that it will be necessary to invest a lot of money, it is important to know that this is not always the case. 

SEO optimization will make you more visible online and ensure that more people reach your offer and want to test some of the products you sell.

Don’t forget about the e-mail

Email to many people sounds like an outdated way of communicating. And in the everyday world in which we are surrounded by social media, that is truly the case. But if you are a business owner, you must not allow yourself to think this way, you need to change your perspective. You should look at email as a great marketing strategy that can attract and retain customers. Because if you know how to do it, it can lead to great success. 

However, you need to know one important thing about e-mail. If you don’t know how to use it to grow your business it can have a counter effect. People know when you’re doing something for the wrong reasons, so you can’t expect them to want to buy your products if they feel you’re forcing it. You don’t want to constantly annoy people with your products and services in emails to desperately try to sell them. Of course, that is the ultimate goal, but not the only one.

Email communication can be a great way to get closer to people, inform them about news in your business, educate them about interesting topics in the field you deal with, and much more. When people feel that they have connected with you, they will want to buy your product out of pure desire, and not because someone made them do it. You can choose how you want to use the email. You can send a newsletter, thank you letters, or something else that you like and find effective for your business.

Conclusion:

If you are a business owner, you are probably aware that a good marketing strategy is crucial if you want your business to grow. Marketing and sales go hand in hand and if you don’t work hard enough on your marketing strategy, you will surely notice that this is reflected in the sales of your products and services. If you want to attract and retain customers we suggest you work on SEO optimization of your website and try to develop a relationship with future customers through email. However, the most important thing is to have a quality offer that people will talk about to others and that will always keep them coming back to you.