How to Become a Professional Travel Blogger – 2020 Guide
Is there a person on this planet that does not like to travel? We assume that everyone who has money and time to travel is doing that actively. Yet, is the number of those people huge? Unfortunately, the statistics are not so good for this group of people.
We are working hard every day to earn some money, don’t we? However, the salary that we get is not enough to travel all the time. There are many costs that we need to cover. The money that we manage to save is usually enough for one or two trips per year. Despite that, do we even have time for that? We can’t absent from work whenever we want. We usually have a few weeks of holiday during the summer and short holiday around the winter holidays. This is not enough free time to visit all the places that we want.
So, is there a solution to this problem?
At first glance, it maybe seems unbelievable to travel and earn money at the same time. Fortunately, something like that is possible. You can become a travel blogger.
Doing what you love (traveling) and earning money seems like a dream. Still, you can’t just create a website and start traveling and become a professional travel blogger. Achieving some success in this field is not as easy as it seems. You need to make some smart moves and prepare yourself for any troubles that could arise.
Because of that, we want to give you some guidelines. Let’s see together how to become a professional travel blogger.
Improve Your Writing Skills
Let’s imagine that the subject of your blog post truly is interesting. For instance, you visited some rear place and you shared your adventure from there. However, you need to understand that you need to share the value in the right way. In this case, the content that you share needs to be engaging.
First of all, keep in mind that people do not like to read a lot. The structure of the article needs to be interesting to the reader. Try to use short sentences and paragraphs while writing the post. Despite that, avoid writing fluff content. It is something that is distracting people from reading.
Ensure Good Design of the Blog
Travel blog audience has some specific tastes and expectations. However, you must figure them out on your own. It is completely okay if you ask your audience if they like the design of your blog. Their feedback is everything you need to realize which moves you need to make next.
What is the first thing that a visitor sees? If the design seems monotonous, he won’t even start reading the content that you shared. This is a risky decision and we believe it would be better to hire someone to do it instead of you.
There is one more way how you can make your content can be more interesting. First of all, you need to understand that you are not an academic writer. Being a travel blogger means that you using different ways to meet your audience with certain destinations. Because of that, having pictures and videos attached to your blogs is a “must-do” thing.
Still, if you want to be a true professional, then you have to purchase high-quality equipment. Imagine that all pictures and videos are recorded by a smartphone camera. Okay, if you have some advanced version of the iPhone, it might be good to start. Yet, you must get a professional camera. In this way, you will have the chance to record while traveling.
Many people are desperate to visit different places. However, the do not have the chance to do that. With high-quality videos, you can at least try to satisfy their needs in some way. This is exactly the value that your audience is looking for.
Find an Inspiration, but Don’t Copy
It is not a secret that there is a huge number of travel bloggers online. It doesn’t necessarily mean that these individuals are your competitors. Even if they are, that doesn’t mean you can’t learn something from them.
First of all, find someone who truly has experience in this field. For example, stefanocicchini.com is one of the travel blogs that you should check. After you see how other bloggers are doing it, try to upgrade their quality.
Still, do not try to copy everything they are doing. For instance, another blogger visited a certain place and he got a lot of followers. Yet, that doesn’t mean you will achieve the same. First of all, maybe your audience is not expecting to see the same. Also, the destination you visited won’t be unique in any way.
If people realize that you are copying others, you will lose credibility among the audience. Losing that means that you won’t have a chance to become successful once again.
Don’t Stop Investing
This is one of the things that are important for every business field. Becoming successful without investing is not possible at all. First of all, you constantly need to invest in the equipment that you using. Despite that, sooner or later you will have to re-design your website, logo, etc. Finally, investing in the advertisement is something that every travel blogger needs to do.
Fortunately, social media are a powerful tool for promotion. The good thing is that you won’t have to spend a fortune to advertise here. You just need to know exactly who your target audience is. After you meet all of their characteristics, you will know how to develop a successful marketing campaign.
P.S. If this seems complex to you, you can always hire a social media manager.
Listen to Your Audience Carefully
Your audience is everything to you. We already mentioned that it is okay if you directly ask your audience what they think about the design of your blog. However, you should not stop there. You constantly need to analyze their requirements and expectations.
For instance, before you travel somewhere, ask your followers what they think. Always ask them about the next destination before you go somewhere. Always check their comments after every post that you publish.
Their feedback will tell you exactly which decisions you should make in the future. Publishing posts that are not interesting to them won’t bring you the success that you expecting.