Starting and growing your own business has never been easy and never will be, especially in the 21st century. With every single industry oversaturated with thousands of different businesses that offer quality services and products to the people, creating something new is not as easy as it sounds. You will need to find a certain niche, a target audience and then create a product that your prospective clients require.

However, even if you have the perfect idea for a product, it doesn’t mean that your company will be successful from the get-go. People need to find out about the existence of your company and to start using and sharing information about your services. But, you won’t be able to do this by placing a few ads on your social media accounts or in your area close to your offices.

You will need to find the right marketing strategy to really grow your business which is not easy to do and finding what kind of strategy you should spread is even more difficult once you consider how many different variations are available. Should you focus on social media, influencers, e-mail or on TV ads? Yes, we know that it can be confusing and hard to choose, but with a bit of information about all these different strategies, making the right decision will be much easier.

In this article, we are going to talk about the most popular paid marketing strategies that are used in 2020.

What is the best marketing strategy?

Let’s first come clear about some things. There is no such thing as the “best” strategy. Every business will have a different advantage of different marketing. One would prefer to use social media, others would like to send e-mails. Both of these options are a good choice, but it heavily depends on the type of audience you are targeting.

1. Social Media

A lot of older corporations want to avoid using social media, but there is simply no denying that is one of the best platforms for advertising. You have easy access to billions of people online and for a cheap price. Although, over these last few years, the fees for ads has been rising and the number of people you can reach has dropped, but it is still a great place to place ads.

It might be confusing at first and you will feel like you are not seeing any benefits from placing ads on social media sites such as Facebook and Instagram, but after some time you will build a following that will definitely have an impact on your overall sales and revenue.

If you do not feel comfortable handling your company’s Facebook or Instagram account, you should consider hiring a social media manager who will handle all the posts, stories and ads. Keep in mind, in these modern times, hiring such a manager can be quite expensive, especially for smaller businesses. So, if your budget cannot afford one, don’t be afraid to start building your account. You can’t go wrong if you just stick to content related to your business.

Post simple pictures of your products or your services, add in an interesting description and never forget to fill all your posts with tags. Add a profile picture, fill your Bio with useful information (Instagram’s account description) and add a link to your website. From here on, all you will have to do is just be consistent. Have at least one post and one story every single day and your following will constantly rise.

2. SEO optimization

SEO optimization is also one of the most effective ways to spread the word about your company to the world and the internet. Search engine optimization is a way to get your company’s website or product to show up in the top results of search engines such as Google or Bing. The higher your company name shows up in the results, the more leads you will get. This is one of the best ways to spread your brand name.

However, this kind of optimization is not as easy as it sounds which is why we recommend hiring an agency that can easily handle this and optimize your SEO ranking. Check out ONMA Agency if you are looking for a good Google Ads optimization engine.

3. E-mail marketing

It is well known that email marketing is one of the most powerful strategies a company can utilize. These automated messages that target your niche’s audience can bring in sales more than anyone else. With an ROI of 42:1, this is definitely something you should consider investing in. By putting in just one dollar into this kind of marketing, you can get forty-two dollars back. Now imagine how big your return of an investment will be if you put in hundreds or even thousands of dollars.

However, building your own email list can be slow at first, but once you add a subscription prompt to your company’s business, you will soon build a big enough list.

Our only advice is that you be careful when purchasing an email list because a lot of those emails are not people and are probably blacklisted.

4. Influencer

Another way to use social media to your advantage is to start using influencer. An influencer is basically a famous person with a big enough following that you can use to spread your message to people. You can pay an influencer to advertise the release of your brand new product or services. Some of these influencers would sometimes even accept free products instead of payment which is much better than paying from your company’s budget.

One thing to note is that you cannot find pick just anyone. You will need to find an Instagram account that has a following that is similar to your target audience. For example, if your products are related to workouts, you should consider finding someone who often has posts about working out, bodybuilding, running and so on.

So, if you want a cheaper paid strategy for your small business you should definitely consider hiring a social media influencer.