Muslim American activist Noor Tagouri is “heartbroken and devastated” after Vogue got her name wrong.
Tagouri posted a clip of her viewing her photo in American Vogue for the first time – but they called her ‘Noor Bukhari’, the name of a Pakistani actress in print.
She said: “I’m SO heartbroken and devastated. Like my heart actually hurts. I’ve been waiting to make this announcement for MONTHS. One of my dreams of being features in American Vogue came true! We finally found the issue at JFK airport. But as you can see in the video, I was misidentified as a Pakistani actress called Noor Bukhari.
“My name is Noor Tagouri, I’m a journalist, activist and speaker. I have been misrepresented and misidentified MULTIPLE times in media publications – to the point of putting my life in danger. I never, EVER expected this from a publication I respect SO much and have read since I was a child.
“Misrepresentation and misidentification is a constant problem if you are Muslim in America. And as much as I work to fight this, there are moments like this where I feel defeated.”
Vogue said in a statement, “In the February issue of Vogue the writer and activist Noor Tagouri was misidentified in a caption as ‘actor, director, and model Noor Bukhari.’ We are sincerely sorry for the mistake. We were thrilled at the chance to photograph Tagouri and shine a light on the important work she does, and to have misidentified her is a painful misstep. We also understand that there is a larger issue of misidentification in media—especially among nonwhite subjects. We will try to be more thoughtful and careful in our work going forward, and we apologize for any embarrassment this has caused Tagouri and Bukhari.”
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